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Best Phone to Buy for 2025

We reviewed and tested the best phones from Apple, Google, Samsung and more to help you find the best phone for your needs.

Article updated on 

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Headshot of Lisa Eadicicco
Headshot of Patrick Holland
Written by  Andrew Lanxon
Written by  Lisa Eadicicco
Written by  Patrick Holland
Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission.
Headshot of Andrew Lanxon
Andrew Lanxon Editor At Large, Lead Photographer, Europe
Andrew is CNET's go-to guy for product coverage and lead photographer for Europe. When not testing the latest phones, he can normally be found with his camera in hand, behind his drums or eating his stash of home-cooked food. Sometimes all at once.
Expertise Smartphones | Photography | iOS | Android | Gaming | Outdoor pursuits Credentials
  • Shortlisted for British Photography Awards 2022, Commended in Landscape Photographer of the Year 2022
Headshot of Lisa Eadicicco
Lisa Eadicicco Former Senior Editor
Lisa Eadicicco covered mobile devices. Prior to joining CNET, she served as a senior tech correspondent at Insider, reporting on Apple and the broader consumer tech industry. She was also a tech columnist for Time magazine and got her start as a staff writer for Laptop Mag and Tom's Guide.
Expertise Apple | Samsung | Google | Smartphones | Smartwatches | Wearables | Fitness trackers
Headshot of Patrick Holland
Patrick Holland Managing Editor
Patrick Holland has been a phone reviewer for CNET since 2016. He is a former theater director who occasionally makes short films. Patrick has an eye for photography and a passion for everything mobile. He is a colorful raconteur who will guide you through the ever-changing, fast-paced world of phones, especially the iPhone and iOS. He used to co-host CNET's I'm So Obsessed podcast and interviewed guests like Jeff Goldblum, Alfre Woodard, Stephen Merchant, Sam Jay, Edgar Wright and Roy Wood Jr.
Expertise Apple | iPhone | iOS | Android | Samsung | Sony | Google | Motorola | Interviews | Coffee equipment | Cats Credentials
  • Patrick's play The Cowboy is included in the Best American Short Plays 2011-12 anthology. He co-wrote and starred in the short film Baden Krunk that won the Best Wisconsin Short Film award at the Milwaukee Short Film Festival.

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The best phones of 2025 have fast processors, a battery that can make it a full day on a single charge and vibrant screens for Netflix and TikTok. They can also take gorgeous photos. The problem is that there is a menagerie of options for 2025 like Samsung's Galaxy S25 line, Apple's iPhone 16 series or Google's Pixel 9 family. Then there are phones, like the foldable Motorola Razr Plus (2024), that offer you about as much fun as you can find in a phone today. Budget-friendly phones like the Pixel 8A also make this list and have smooth performance at a more wallet-friendly price. With so many options, figuring out which one is best for your needs can be tough. To help, we've rounded up our top picks.

What is the best phone for most people?

The best phone for most people is the $799 iPhone 16. It comes in two sizes: a 6.1-inch regular iPhone 16 model or a larger 6.7-inch iPhone 16 Plus model that starts at $899. The phones have a new 12-megapixel ultrawide camera that performs better in low light and can now take macro photos, meaning you'll be able to focus close to take amazing food snaps. The iPhone 16 and 16 Plus have a handful of Apple Intelligence tools for writing, removing distractions from photos and doing summaries of messages and webpages. There's also adds a ChatGPT integration to Siri.

The phones also have an Action button that can be programed for different functions like turning on the flashlight, recording a voice memo, changing the focus mode and more. There's also a new Camera Control button that not only lets you take photos and quickly change things like zoom, Portrait mode aperture and Photographic Styles, but can also trigger a new feature called Visual Intelligence, which will add context to whatever the camera is pointed at, a bit like Google Lens. We think the iPhone 16 and 16 Plus are ideal for most people looking for a great phone that will last for years.

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Best phones of 2025

Best phone

Pros

  • Camera Control is useful for switching camera settings
  • Photographic Styles makes photos pop
  • Ultrawide camera is better in low light

Cons

  • Apple Intelligence isn’t out yet
  • No always-on display
  • No changes to wired charging speeds
  • No upgrades to the Action button

With its handy new photography features, convenient Action button and elegant build, the iPhone 16 and 16 Plus are top-notch choices for Apple fans in search of a new phone. Parts of the iPhone 16’s key feature, Apple Intelligence, are now out, and the fact that these phones will support it means they’ll likely feel future-proofed for years to come. For those who don’t need the Pro’s extra photography prowess and battery life, the iPhone 16 won’t disappoint. Aside from screen size (6.1 inches on the regular, 6.7 inches on the Plus), battery size and price, the iPhone 16 and 16 Plus are identical in every way.

The iPhone 16 isn’t perfect -- it’s missing an always-on display, and it feels like it’s been ages since Apple improved its wired charging speeds. But it checks all the important boxes and then some.

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Best Android phone for most people

Pros

  • Camera consistently delivers good images
  • Impressive battery life
  • More AI features feel practical

Cons

  • Several gimmicky AI features
  • Not many changes over the S24

The Galaxy S25's biggest flex is that it shares many of the same attributes as its pricier counterparts, the S25 Plus and S25 Ultra -- but it does so for several hundred dollars less. You'll find features like the AI Select tool, Audio Eraser and deeper Gemini integration across all of Samsung's S25 devices, as well as a custom Snapdragon 8 Elite processor and 12GB RAM, making the smaller phone of the bunch still seem mighty. 


And while the Galaxy S25 might look similar to the S24 and share many of the same specs, consistency isn't so bad when it means there's a consistently good camera and great battery life.

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Best flip phone foldable

Pros

  • Cover screen updates
  • Good battery life
  • Fun, fashionable design
  • Camera upgrades a step forward, but could go farther

Cons

  • New cameras are a mixed bag
  • Camera cover screen position not great for right handed-people
  • Gets warm gaming or charging

When I consider the Motorola Razr Plus on its own terms, it is outstanding. And, perhaps more importantly, it's a delight to use. The 4-inch cover screen makes the Razr feel like two phones in one. You can use pretty much any app on the outer display as well as respond to messages, watch videos, make video calls and even play games -- all without opening the Razr Plus up.

Add to that a long battery life, fast charging, improved cameras and an IPX8 rating that certifies that the Razr Plus will survive temporary dunking and you realize just how much value Motorola has poured into its flagship foldable. Its $1,000 price is steep, but you're getting one of the best clamshell style foldables you can buy.

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Best premium iPhone

Pros

  • Larger screens/thinner bezels
  • 4K slo-mo OMG
  • Audio Mix is brilliant
  • iOS 18

Cons

  • No Apple Intelligence out of the box
  • Camera Control placement not optimal for one-handed shooting
  • Elegant finishes aren't very colorful
  • Only 128GB of storage for $1,000

The iPhone 16 Pro and 16 Pro Max have everything we've come to expect in a year-over-year upgrade. The 6.3-inch iPhone 16 Pro and 6.9-inch iPhone 16 Pro Max have a slew of upgrades including good battery life, larger displays, outstanding photo and video chops, high-resolution slo-mo, a new Camera Control button, iOS 18 goodies and a handful of Apple Intelligence tools. The negatives are as thin as the borders around the new screens: You only get 128GB of storage for $1,000; there are only drab color options, and a the new camera button is easy to tap accidentally.

This year the 16 Pro and 16 Pro Max have the exact same cameras -- unlike the 15 Pro and 15 Pro Max, which had different telephoto options. Screen size, battery life and price should be the deciding factors when you're choosing between the two. The iPhone 16 Pro and Pro Max are excellent phones worthy of a spot in your pocket -- if you can afford them.

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Best premium Android phone

Pros

  • Best screen on any phone
  • Versatile cameras
  • Most powerful phone I've tested
  • Good battery life

Cons

  • $1,300 price
  • Design is almost too minimal
  • AI features are hit-or-miss
  • S25/S25 Plus have similar features and cost less

Samsung's Galaxy S25 Ultra which has a lot of AI features, the best of which are interesting and the worst of which unreliable. Luckily, Samsung gets a lot of other things right on the S25 Ultra, which has a new Snapdragon 8 Elite processor, high-resolution ultrawide camera, and some sweet pro video tools that rival the iPhone 16 Pro. Samsung wisely kept all the best parts of last year's Galaxy S24 Ultra (basically the entire phone, including that antireflective display) but it kept some of its worst parts, too, like the $1,300 price tag.
If you want the best screen you can find on any phone, get the S25 Ultra. If you want the most versatile phone cameras, get the S25 Ultra. If you want a stylus, get the S25 Ultra. But if your needs scale back on any of those fronts, the more affordable S25 options, or even last year's S24 Ultra, may be worth considering.

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Best iPhone under $700

Pros

  • USB-C port for more convenient charging
  • Colorful matte design
  • Improved camera that can automatically take people and pet portraits
  • Dynamic Island brings better multitasking

Cons

  • No always-on display
  • Find My Friends feature only works with other iPhone 15 phones
  • Discounted iPhone 14 Pro may be a better value
  • Galaxy S24 offers a longer optical zoom

With the launch of the iPhone 16, the regular iPhone 15 is being sold at a discount -- $100 off. That means that the iPhone 15 now starts at $699. And you might be able to find steeper discounts throughout the coming weeks and months. With the Dynamic Island, a USB-C port for more convenient charging and a high resolution camera and a sharper digital zoom, the iPhone 15 is a significant upgrade for those with older iPhones.

The iPhone 15 is available in two size options: the 6.1-inch iPhone 15 and the 6.7-inch iPhone 15 Plus. They run on the same chip as iPhone 14 Pro, the A16 Bionic, which should bring notable performance upgrades to those with an iPhone that's several years old. These phones also have Apple's second-generation ultra wideband chip, enabling a new feature that makes it easier to find friends or family members in a crowd.

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Best Google has to offer

Pros

  • Genuinely fun new AI skills
  • Sleek new design
  • Seven years of software updates
  • Cameras can take great daytime shots

Cons

  • Camera hardware hasn't improved much over Pixel 8 Pro
  • Gemini AI will eventually require a paid subscription
  • Launches with Android 14, not Android 15

The Pixel 9 Pro and 9 Pro XL have a lot going for them, from their shiny new designs to the long software support period. But it's the AI skills that really stand out, from the deep integration of the conversational Gemini Live, to the new Pixel Studio that creates weird and wonderful images from your text prompts.

The phones aren't perfect. While the cameras are good and can take excellent photos in bright light, they're just okay in low-light and in night mode. The best AI features will require a monthly subscription (though you get the first year for free). But if you're keen to experiment with AI on your phone then the new Pixel 9 Pro range is a superb way to experience it.

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Best S25 Ultra alternative

Pros

  • Lightning fast charging
  • Nice big screen
  • 7 years of OS and security upgrades
  • Great performance

Cons

  • Battery life is similar to baseline S25
  • Similar specs as the S25 at a higher price
  • Rival phones at the same price have better cameras

If the baseline Galaxy S25 appeals to you but you'd rather have a bigger screen and higher battery capacity – without upgrading all the way to the Ultra – the S25 Plus may be the phone for you. The entire S25 lineup shares many features, from AI capabilities to processing power to memory, so the Plus may be a viable choice if you're looking for something right in the middle.

That said, the Plus' minimal upgrades over the baseline S25 may not justify the $200 price difference. But if a bigger phone just feels better to hold and you'd rather have a 4,900 mAh battery (over the S25's 4,000 mAh one), then that $1,000 starting price might ultimately be worth every penny.

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Best phone under $300

Pros

  • NFC/Google Pay
  • Good battery life
  • Wireless charging
  • Moto shortcuts

Cons

  • Short software support timeline
  • Screen is too dim in sunlight
  • Lacks IP rating for dust and water resistance

The Motorola Moto G Power 5G is the most versatile option in this roundup, offering wireless charging, a 120Hz high refresh rate screen, Google Pay for contactless payments and a fantastic vegan leather design. Combine that with a camera that takes decent photos in bright environments, and a processor that is capable for most daily tasks, and you have a phone that’s both fun to use without cramming itself with the extra bells and whistles we see in higher priced phones.

Even though this phone does suffer from having a shorter software and security support timeline (1 year of major Android OS, three years of security updates) than Samsung’s Galaxy A25 5G, it is a more useful device. And it's this appeal that makes the Moto G Power 5G our top recommendation for a phone that costs $300 or less.

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Best phone for Android purists

Pros

  • Beautiful design
  • Fun and somewhat useful AI features
  • Better ultrawide camera
  • 7 years of software updates

Cons

  • More expensive
  • Doesn't feel that different from Pixel 8

There’s a lot to like about the Pixel 9, from its respectable camera to its classy new design and lengthy 7-year timeline for software updates. But Google’s phones have always shined for their clean, slick software and that once again applies to the Pixel 9 series. Pixels are also among the first to get new software updates, making them an ideal choice for those who want to get their hands on the latest version of Android first. Aside from Android updates, Google also brings new features to Pixel phones throughout the year through updates it calls Feature Drops.

The Pixel 9 comes with a few new AI tricks that you may find useful, like the ability to search for content in screenshots, generate images from scratch in the Pixel Studio app and add new objects in photos. These features aren’t must-haves, and they’re not without flaws. Plus, at a starting price of $799, the Pixel 9 has a higher bar to live up to. But the Pixel 9 feels like it belongs in that class of device.

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Best flip phone for Samsung

Pros

  • Matte finish
  • New main camera is solid
  • 7 years of OS updates
  • Auto zoom for photos

Cons

  • $1,100 starting price
  • Cover screen a step down from the internal one
  • Wonky way to add apps to cover screen

For better or worse, Samsung's Galaxy Z Flip 6 foldable is packed with AI. It can take a rough sketch and turn it into artwork or help me have a conversation in French or Korean despite me only knowing a few words of either language. The new autofocus/auto zoom feature lets you prop the phone in a half-open position, the Z Flip 6 will automatically zoom in or out (switching between the main and ultrawide cameras) to get a photo that best suits the moment. But the AI features are the least impressive aspects of the the Z Flip 6.

Samsung's latest clamshell style foldable has a new 50-megapixel main camera, a smaller hinge and crease, a larger battery and a Qualcomm Snapdragon 8 Gen 3. But all this comes at a higher starting price: $1,099 which makes it hard to appreciate the Galaxy Z Flip 6 for the absolute great phone that it is.

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Best Android phone under $500

Pros

  • Great camera
  • 7 years of software updates
  • Many of the same features as the Pixel 8
  • Good battery life

Cons

  • 256GB storage not available on all models
  • Zoomed and low light shots aren't as clear as the Pixel 8's

Editor's note: Google has announced the Pixel 9A. We look forward to reviewing it, once we can get our hands on it to test.

The Pixel 8A is so good and shares so much in common with its pricier siblings. From its selection of AI-powered features like Circle to Search to its cool aesthetic and powerful Tensor G3 processor, that it’s hard to see why anyone would not buy a Pixel 8A.

The Pixel 8 and 9 offer a marginally better camera system, a slightly larger screen and the ability to charge other phones and accessories wirelessly on the back of the device. But those features don’t feel significant enough to impact the buying decision for most people. As I wrote in my review, the Pixel 8A raises the bar for what a $500 phone should be. It also won a CNET Editor's Choice Award.

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Other phones we tested

The $450 Samsung Galaxy A54 5G proves you can get a phone with solid performance for a very reasonable price. It packs a 6.4-inch display, an octa-core processor that offers enough power for daily essentials (including light gaming) and a camera that does a decent job of handling your out-and-about snaps. Its 128GB of storage will be enough for most people, and those who need more space can expand it with microSD cards up to 1TB in size.

The $1,400 Sony Xperia 1 V retains all the best features of previous Xperia 1 phones, like a 4K high refresh rate display, expandable storage, cutting-edge cameras with eye-tracking autofocus, a 5,000-mAh battery, a dedicated hardware shutter button and a headphone jack, all wrapped in Sony's lovely, mundane utilitarian design. The phone brims with numerous quality-of-life improvements for its target audience of creative types like photographers, filmmakers, musicians and gamers who want nuanced control over the content they make. Its $1,400 price tag keeps this phone squarely aimed beyond most consumers.

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Factors to consider when buying a new phone

Pick the most important feature: Is it screen size? Camera quality? Battery life? This will help narrow down your choices. Phones like the iPhone 16 Pro Max or Galaxy S24 Ultra cost well over $1,000, for example, but pack large batteries that will last most people a day and a half to two days on a single charge.

Don't dismiss $500 to $800 phones: You can get a great phone that does almost everything that a more expensive flagship model can do for a fraction of the price. Google's Pixel 9 (which starts at $799) packs a great camera, a bright screen and unique AI features, but the $499 Pixel 8A has most of the same key specs and comes at a lower price.

Shop Cyber Monday: Look for sales and deals close to holidays, especially Amazon's Prime Day and Cyber Monday.

Consider last year's models:
When a new phone gets launched, stores and carriers discount their older phones to sell off existing stock.

See the phone in person: It's worth going to a store and trying out a potential phone. You may love or hate the way it looks and feels.

Decide on Android or iPhone: Do you have a lot of iPhone apps and Apple subscriptions? Stick with an iPhone. If you've invested in loads of Android apps, you may want to stay on that side of the fence. Otherwise, it's simple enough to switch platforms.

Budget for a case and screen protector: Phones sold today are more durable than phones from even a few years ago, but it still might be a good idea to protect your phone with a case to keep it in tip-top shape.

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How we test phones

We test every phone in real-world scenarios, focusing on its features, design, performance, cameras, battery life and overall value. We document our findings in an initial review that is periodically updated when there are new software updates, or to compare it against new phones from competitors such as Apple, Samsung, Google and OnePlus.

A man holding an iPhone 14 Pro outdoors on a remote hillside

Emergency SOS debuted on the iPhone 14 series and we got to test the feature out to see how it works.

Kevin Heinz/CNET

Photography

Photography is a major focus for most phones these days, so we take pictures and videos of various subjects in a variety of settings and lighting scenarios. We try out any new camera modes, such as 4K slow motion video that debuted with the iPhone 16 Pro and 16 Pro Max, or the new Magic Editor photo tools that launched with the Google Pixel 9 series.

Battery life

Battery testing is conducted in a variety of ways. We assess how long a phone lasts during a typical day of use and note how it performs during more focused sessions of video calls, media streaming and gaming. We also conduct a video playback test, as a simple, replicable measure of pure battery life, which isn't always included in the initial review but sometimes added later in an update.

Performance measuring

We use benchmarking apps to measure each phone's performance, alongside our own anecdotal experiences using the phone for our review. Most noteworthy is how graphics and animations look. Are they smooth? Do they lag or stutter? We also look at how quickly the phone switches between horizontal and vertical orientations, and how fast the camera app opens and is ready to take a photo.

alpine-green-iphone-13-pro

We also test every phone we review for the basics like making a phone call.

Kevin Heinz/CNET

We perform processor-heavy tasks like editing photos, exporting videos and playing games. We evaluate whether a newer version of a particular phone includes enough features to make it worth upgrading from older models.

Read more: How We Test Phones

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Phone FAQs

What makes a good phone camera?

All of today's phones pack some kind of camera setup on the back, with most packing multiple ones like ultrawide or telephoto zooms. More expensive phones, like the iPhone 16 Pro, use larger image sensors, better-quality lenses and image stabilization that let in more light, capturing detailed images with beautiful colors in daylight and at night. Typically, the more you pay, the better quality you'll get, with the most advanced features being reserved for the most expensive flagships.

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What is the best phone case?

There's a vast array of case options for almost every phone on the market, so which one is best comes down to what you need it for. Many cases are simply there for the style. These cases will certainly help keep light scratches and scuffs off your phone, you should look toward more specialized rugged cases if you want to take your smartphone on a rough-and-tumble adventure into the outdoors.

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How long should a phone battery last?

Most smartphones -- even those at the top end -- should be able to deliver a full day of mixed use out of a single charge. That means you should have a bit of juice left at the end of your day, but you should expect to give it a full charge when you plug it in next to your bed at night.

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How much storage should I get on a phone?

Most phones tend to come with a minimum of 128GB of storage, which is a decent amount for apps, games and locally stored music. But as phones can take higher-resolution photos and videos it's important to think about what your phone's storage might look like in two or three years. It's also important to think about what you'll be doing with your phone: If you want to download and play a lot of games, then consider opting for a higher-capacity version. So if you can afford to get a phone with 256GB of storage, your future self will thank you.

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What makes a phone a smartphone?

Smartphones let you do more than just make calls; they connect to the internet for web browsing, you can download apps and games, and they typically have cameras capable of taking (and displaying) photos and videos. In short, they're just what we know of today as a "phone," and everything on this list qualifies as a smartphone.

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